DIGITAL BRIEF SHEET
Our Website
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What's your name?
What's your email address?
What are the objective goals of this project?
Do currently you have a website? (If no move ahead to Next Step)
YES
NO
Would you like us to replace the website with a brief Landing Page? (eg New Website Coming Soon email Contact xxx@xxx.com.au)
YES
NO
Current domain/web address
Current Hosting – who hosts the DNS and the website currently?
Do you have analytics around your website usage?
YES
NO
What do you like about your current website?
1.
2.
3.
What do you dislike? (if any)
1.
2.
3.
AUDIENCE
Who is your current audience or customer base and how do you attract them?
Why would your customer base like to use your website (content/engagement/rates…)?
Is there an ideal target profile?
BRANDING
Do you have a logo?
YES
NO
Do you have a style guide?
YES
NO
MARKETING
What iniatives do you use?
Newsletter
Adwords
Facebook
Twitter
Blog
Linkedin
Instagram
Other? Please Specify
SEO
Would you like us to address this in build?
YES
NO
Search engine optimization-whilst most search Keywords & phrases engines (bing, google…) are great at trawling websites to respond to their users searches, organising your websit especifically for their “bots” can help your business maintain higher rank in the results.
Keywords & Phrases?
FUNCTION
What would you like your site to do?
Contain my blog and make content easily shareable
Channel my customers to specific products and services based on their requirements
Showcase our staff
Showcase our story
Make us easy to find online
Make it easy for our customers to find our locations
Provide our clients with answers to FAQ's
Deliver sales and e-commerce online
Showcase my products and services
Link to my social meida
Others?
FUNDAMENTALS
What's your budget?
5-10K
10-15K
15-20K
20K+
Timeline? (Months)
1 - 2
2 - 4
4 - 6
Open
DESIGN
What are we trying to communicate?
Atmosphere for website, brand and content?
Manner for the website?
Websites you like?
Websites in your industry?
1.
2.
3.
Is there anything you would like to add ?
CONTENT
Do you want a assistance in producing written content for your website?
YES
NO
Would you like help with your image for the project?
YES
NO
What will be your main call to actions?
What pages/sections are needed?
Will you require any terms and conditions?
Email addresses?
KEY PEOPLE
Key point of contact
Key stakeholders
ADDITIONAL NOTES
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Our Website
DIGITAL BRIEF SHEET